Neil Sanderson

The latest McKinsey Quarterly analyses the benefits to business of Web 2.0 technologies (see chart below)…

… and offers six tips on how to get the most from them:

1. The transformation to a bottom-up culture needs help from the top.
2. The best uses come from users—but they require help to scale.
3. What’s in the workflow is what gets used.
4. Appeal to the participants’ egos and needs—not just their wallets.
5. The right solution comes from the right participants.
6. Balance the top-down and self-management of risk.

McKinsey is soliciting feedback to these ideas using @McKQuarterly on Twitter and asking business people to use the Twitter hashtag #web2.0work to respond to these questions:

1. Do our six recommendations agree with the successes and failures you’ve seen?
2. Is the economic downturn affecting your perception and use of Web 2.0 tools?
3. What organizations get the most out of Web 2.0, and why?

Octopz  is a growing Toronto company that not only builds 3D animations, but also the software that enables them to demo their models to clients via the net.

And they’re the latest exciting Toronto company to be featured on ByteClub TV, which recently moved to the Lifeforce network.

PS, the vowel-challenged Octopz is pronounced “Octopus”.

There’s nothing like a long weekend (Monday being “Family Day” here in Ontario) to catch up on a bit of reading.

Among the nuggets I got to today was this Dec 3 item on why Frank Rich of the New York Times is such a prolific linker in his online columns.

Rich told Edward J Delaney at Nieman Journalism Lab:

“It helps bulletproof the column, because if they say ‘He must be making that up,’ they can look and see — here’s the source, take a look and judge it for yourself….If I’m citing a figure, at the most banal level, from the Labor Department or a poll or an economic report, [why not] link to the whole document it comes from?”