Search marketer slams Canadian advertisers

Some harsh words for Canadian advertisers regarding their use — or non-use — of paid search:

Toronto seems to be the epicenter of the orifice that Canadian advertisers have lodged their collective heads in. The city doesn’t get it, the province doesn’t get it, the country doesn’t get it. When it comes to search, Canada (with a few exceptions) is clueless.

That’s from a Canadian, by the way. Gord Hotchkiss is president of search marketing firm Enquiro and he lives in the United States British Columbia. 

He’s been in Toronto this week for the Search Engine Strategies conference, but it sounds like he’ll be glad to get back across the border. He may be safer there too.

About Neil Sanderson

I live in Auckland, New Zealand, where I manage digital performance for a publishing company. I have also led large content teams at major news organisations. At Toronto-based Eqentia, where I was Chief Curator and Director of Client Services, I used my experience in journalism to help publishers and other businesses to aggregate, organize and republish digital content, using Eqentia’s semantic technology and tools. Before that, I was Assistant Managing Editor at the Toronto Star, Canada’s largest newspaper. My responsibilities included editorial strategy and content for,, and – sites that attracted 5.5 million users per month and delivered more than 60 million page views. Before joining the Star, I worked for six years as the founding editor of, the online edition of the New Zealand Herald.
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2 Responses to Search marketer slams Canadian advertisers

  1. Nope..I live in Canada, BC in fact. And I love this particular side of the border (although I love down south as well). So I basically crapped in my own backyard. But what the hell, if a Canadian can’t say we suck, who can?

  2. Neil says:

    Thanks for the correction Gord. You’re even braver than I thought!

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