Search, and you’ll find one ugly website

Search Engine Strategies 07 Toronto front page - 2007-06-07

Next week’s Search Engine Strategies conference in Toronto looks interesting, particularly the keynote by Seth Godin, author of The Dip.

But why is the conference website so utterly awful in its design?

I’m not talking about its SEO performance (which I haven’t checked), but its actual appearance. Some of the worst elements:

  • The floating width front page with its wide centre column makes for very long, hard to read, lines of text.
  • The vertical navigation is blue text on a grey background – but you weren’t interested in reading it, were you?
  • The sponsors’ logos are piled on top of each other with no room to breathe.
  • Even on my spacious 1400 pixel-wide screen I get a horizontal scrollbar.
  • Bizarrely, the bottom 80 per cent of the page is empty. (Maybe that’s where they hide the keywords?) ;-)

I’d recommend the organizers of SES 07 take a look at the site for last week’s Mesh Conference, also in Toronto. It’s a simple site that’s a pleasure to use.

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