Driving back to Auckland from Wellington yesterday I had nine hours behind the wheel in which to read roadside safety messages. Maybe reading all those billboards helps keep drivers awake, but some of the messages just don’t make a lot of sense to me.
Like the one pictured above. If you’ve spent 20 minutes following someone doing 74km/h in good visibility on a road that has a 100km/h limit but no opportunities for overtaking, then 100km/h starts to sound like a VERY GOOD target. And if everyone drove it, then there would be a lot less frustration and ill-considered attempts to overtake.
It’s about as absurd as the one that says “Slow Down!” – no matter how slowly you’re already driving.