You’ve probably noticed it already. Content everywhere, yet so much of it a waste of time. Marketing departments churning it out with a focus on quantity, not quality. Plus search engines serving it up as readily as they do the good stuff.
Doug Kessler, in this amusing presentation, warns that although poor content is still on the rise, people will start to reject it.
Analyst Mary Meeker believe we have only begun to see the growth of mobile usage.
But in her presentation on internet trends at the D10 conference today, she pointed out how low the returns are for businesses trying to monetise their mobile sites.
Average CPMs on mobile are a 5th of those on the desktop internet.
Average revenue per mobile user is 1.7 to 5 times lower than on the desktop internet.
Mary Meeker’s full presentation: Internet Trends
From Search Engine Land
Plus: Matt McGee with the latest on the Panda. Google hints at significant changes, but leaves search marketers guessing.
From Joe Pulizzi of the Content Marketing Institute comes this entertaining timeline of storytelling by marketers. You can click on the graphic for a really big version.
Marketers are unbalanced, says a new report from Altimeter Group. (Insert your favourite marketing joke here.)
But in this case, it’s not counseling they need, rather a change in strategy to accommodate the trend away from advertising and towards content marketing.
In Content: The New Marketing Equation, Altimeter analyst Rebecca Lieb, writes:
Marketers are reeling from the enormous demands that continually creating and publishing media places not only on marketing departments, but also on the enterprise as a whole. Due to shifts in consumer attention, companies are challenged to move beyond episodic, short duration ‘push’ campaign initiatives into longer-term, often continual ‘pull’ marketing initiatives that require new strategic approaches.
Rebalancing resources, and company culture, to supply a stream of targeted, high quality content, will give organisations a marketing advantage, argues Lieb.
Her report is based on interviews with 56 representatives of B2B and B2C companies, and you can read it below.
First published almost a year ago, this report from the Onion still makes me smile. But is it really just a joke?
Latest data from Neilsen show that Stuff.co.nz/news has extended its lead in the General News category with growth of 29 per cent in the number of NZ-based average daily unique browsers when compared to the same category ranking a year ago.
The Wellington-based site, owned by Fairfax, now enjoys a lead of 48 per cent over long-time rival nzherald.co.nz, owned by APN.
Just six months ago, the margin between the top two sites was 25 per cent.
Stuff.co.nz/news has increased its New Zealand-based news visitors by more than ten per cent while nzherald.co.nz/news has lost almost seven per cent since August of last year.
Third-placed yahoo.co.nz/news is down slightly in the same period, while fourth-placed tvnz.co.nz/news and fifth-placed BBC (no URL cited) have both gained slightly.
All figures are based on NZ domestic traffic to the news sections of the various websites. They do not indicate total visitors or page views.
Fairfax-owned news website stuff.co.nz has strengthened its lead in Nielsen’s lifestyle web ranking, which tracks New Zealand-based visitors.
As always, Mary Meeker’s analysis of internet stats makes fascinating reading. Her latest presentation occurred yesterday at the Web 2.0 Summit in San Francisco.
Her graph in slide 42 shows that Google’s revenue has risen to almost the same as the revenue of all US newspapers combined. Of course, Google’s revenue has grown impressively, but newspaper revenue has fallen even more quickly.
And it’s interesting to see (slide 16) how the sale of Google Android phones has increased much more rapidly than the sale of iPhones.
UPDATE Sept 16, 2011: Finally, plagiarist Johann Hari gets sent for journalism training.
UPDATE June 29, 2011: Media Guardian reports more allegations of plagiarism by Hari.
Johann Hari of the Independent in Britain has been caught plagiarizing.
Except he says it’s not plagiarism because a) none of his interviewees has complained, and b) he thinks it makes for better reading.
Uh, right.
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